The Philippines climbed three spots to 43rd out of 87 countries with an overall score of 26.4 (out of possible 100) in the latest annual rankings of Best Countries by US News and World Report. The report ranks the countries based on how the world perceives them in terms of qualitative characteristics — impressions that have the potential to drive trade, travel, and investment, and directly affect national economies. Despite the improvement in its placement in the rankings this year, the Philippines placed the fourth lowest in the region.
During times of inflation, the prices of basic and essential goods experience a significant surge. The substantial impact of this situation is expected to drive consumers towards more affordable alternatives. With this, EuroAsia Research Experts conducted a Price Survey to identify the cheapest supermarket retailer to help you make simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted on a bi-monthly basis
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
The following 62 items were surveyed, all of which are readily available at the four retail stores mentioned.
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Nescafe Original TP 52g*10
Nescafe Original 26g*10
Milo 300g
Absolute Water 500ml
Mogu Lychee 320ml
Yakult 80ml*5
Pocari Sweat 500ml
DM FourSeason1L Tetra
DM Pj with Ace 220ml
Ufc Banana CTSUP 320g
Mega Sardines Ts 155g
Youngs Town TS 425g
Argentina CB 175g
Purefoods Corned Beef 150g
Purefoods Corned Beef 380g
Maling B2 Chicken Lencheon Meat 397G
Spam LM Regular 340g
Sky Flakes 25g*10
Sky Flakes 25g*24
Hansel Mocha *10
Fita Single 30g*10
Piattos Cheese 85g
Maxx Honey Lemon*50
Alaska Classic Sweetened Condensed Milk 300-375ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 55g
Maggi Magic Sarap 150g
Knorr Cube Beef 60g
Knorr Cube Chicken 120g
Knorr Cube Pork 120g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Crab and Corn 55-60g
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Super Chunky PB 340g
Star Margarine 100g
Star Margarine 250g
Cheezwhiz PLN 210g Bot
EdenFilledCheese 160g
Sunsilk Pink 15ml*12
H&S Cool Menthol 12ml *12
Dove Crm BS white 135g
Dove Crm BS Pink 135g
Safeguard BS WHT 175G
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Coca-cola Regular 1.5L
DM Pine Tidbits 200g
Cowhead Pure Milk 1L
Bear Brand Sterilized 200ml
San Miguel Light Can 330ml
Smirnoff Mule 330ml
Tang pineapple 19g*6
Maya Ori Htcake 200g
Maya Ori Htcake 500g
Maya All Purpose Flour 150g
Maya All Purpose Flour 800g
Result of the Survey
In terms of Pricing
Nowadays, consumers are facing the challenge of rising prices for basic and essential goods. As a result, they have become increasingly vigilant in comparing prices of similar products and carefully evaluating which option provides the best value for their hard-earned money. Considering this, EuroAsia Research Experts has compiled a list of the most budget-friendly supermarket retailers for this week.
In terms of pricing, Puregold, with its famous tagline,”Sa PUREGOLD, Always Panalo!” excelled in terms of pricing among the four retailers with 62 SKUs surveyed. Retailer 2 is 2.40% more expensive, followed by Retailer 3 and Retailer 4 at 2.78% and 4.73% respectively.
In terms of Product Availability
This round of price survey is unique as for the first time, all participating retailers scored 100% in terms of availability. According to our recent survey of 62 SKUs, these stores have achieved a remarkable 100% product availability. This means that customers can find all the items they need without any hassle or disappointment. These retailers have clearly demonstrated their commitment to ensuring that their shelves are fully stocked with a wide range of products, catering to the diverse needs of their customers. With such high availability, consumers can rely on these stores to consistently provide a seamless buying experience.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
The impact of the pandemic on retail sales across markets in Asia Pacific varied greatly in 2022. The impact was largely dependent on each country’s COVID-19 situation, containment measures adopted, and the approach taken towards an endemic future.
Retail offline sales slumped in China by 4%, in absolute dollar terms, as lockdown policies contributed to a decline in in-store foot traffic. Conversely, markets such as India (+14%), Indonesia (+10%) and South Korea (+4%) experienced healthy growth and revenge spending due to the resumption of pre-pandemic lifestyles and social activities. Retail channels such as apparel and footwear specialists, beauty specialists and vending benefited from the recovery of international travel and geographic mobility of consumers.
Retail e-commerce largely continued its strong growth in Asia Pacific in the wake of the pandemic, driven by merchant digitalisation and consumer habit persistence
The wide disparity in e-commerce development across Asia Pacific has resulted in differing strategic priorities and initiatives by brands and retailers.
Across developing Asia, e-commerce marketplaces offer a convenient and accessible option for retailers in their digitalisation journey. Platforms such as Daraz, Lazada and Tokopedia are popular among consumers in South and Southeast Asia due to their ease of use, wide product range and regular price promotions.
In developed markets, the focus has shifted towards innovation in meeting increased consumer expectations in e-commerce, such as product assortment and fulfilment flexibility. In South Korea, Shinsegae’s SSG.COM is implementing a “premium strategy” by introducing official stores of luxury brands on its platform, such as Gucci, Ferragamo, Burberry and Montblanc. Its competitor, Naver, is redefining consumers’ delivery expectations by launching its “Naver Guaranteed Delivery Programme” with CJ Logistics to provide overnight delivery to over 90% of South Korea’s regions.
Livestreaming and social e-commerce continue to thrive due to greater social media usage and high mobile penetration
Increased social media usage since the pandemic and high mobile penetration rates have provided a conducive environment for social commerce to flourish. In China, social media platform Douyin, owned by ByteDance (which also operates TikTok and popularised short-form video globally) allows merchants to match the interests and video preferences of the platform’s more than 600 million daily users with their product offerings for a tailored shopping experience.
Livestreaming, private traffic, key opinion leaders (KOLs) and consumers (KOCs) have also been critical in China in allowing retailers to reach and sell to consumers online. Similarly in India, leading e-commerce players such as Amazon and Flipkart have also launched livestreaming platforms, allowing brands to showcase products and build closer relationships with users.
Focus shifts towards experiential retail concepts that are augmented by technology
Consumers have returned to stores post-pandemic to find revamped outlet concepts that showcase the relevance of the physical store.
Experiential retail is taking centre stage as brands highlight their stores as more than a place to transact, but also a place where consumers can indulge in unique and memorable shopping experiences
Technology is also being used for a more customer-centric purchase experience in-store. Watsons’ “The Grand Store” in The Philippines utilises artificial intelligence (AI) and augmented reality (AR) as in-store tools to help consumers analyse their skin conditions or virtually try on cosmetics, helping consumers to find the most suitable products and be more confident in their purchase decisions.
Renewed focus post-pandemic on the environment and personal wellbeing in retail
COVID-19 has slowed down the pace of life and shone a spotlight on personal health and wellness, driving sustained sales through pharmacies and health and personal care stores. Preference for sustainable products has also grown, with retailers similarly placing greater emphasis on addressing environmental concerns through consumer education and in their retail operations. For example, AEON Group in Japan opened a store which runs on 100% renewable energy, with the aim for this concept to expand, and an end goal of achieving zero aggregate CO2 emissions from its stores by 2040.
Retailers must adapt and innovate to meet the new expectations of consumers
The post-pandemic Asia Pacific retail landscape remains competitive. There has never been a greater array of choices across physical and digital channels, and technology and online tools will continue to transform the way retailers engage and sell to consumers. Retailers across the region are certainly facing new and unprecedented challenges, but those that are able to turn these challenges into opportunities are well-placed to remain the preferred shopping destinations of consumers.
Rankings Spotlight – Top 10 Fastest Growing Retailers in Asia Pacific 2022
Sea Ltd stands out through hyper-localisation, competitive prices, and the extensive product range of its Shopee Marketplace
Sea Ltd ranked second in our list of fastest growing retailers in Asia Pacific, with sales growth of 43% y-o-y in 2022. According to Euromonitor International’s Retail research, Sea Ltd achieved USD43 billion in retail value sales in Asia Pacific in 2022.
Shopee is Sea Ltd’s flagship mobile-first e-commerce marketplace, which operates across seven Asia Pacific countries. It offers products in major categories from both third party merchants and official brand-owned e-stores, such as Shopee Mall.
Shopee is best known for its monthly sales and super brand days (exclusive partner-brand 24-hour sale events where the brand’s products highlight discounts, promotions and occasionally exclusive launches). It differentiates itself via its hyper-localised sites and marketing campaigns, competitive pricing and extensive product range. The Shopee app also includes livestreaming capabilities and interactive games (such as Shopee Farm) to drive consumer engagement.
Shopee is an attractive destination for third party merchants seeking to reach millions of e-commerce consumers across Southeast Asia and Taiwan, due to its high brand awareness and strong merchant support in driving sales via marketing and consumer engagement tools. Shopee has also expanded into adjacent services, such as food delivery and payments, to encourage continuous consumer reliance and spending on its platform.
Nitori sails through the post-pandemic era with aggressive regional expansion
Nitori is a leading home products specialist hailing from Japan. The retailer internally manages its vertical supply chain, which allows it to control an entire process from planning, manufacturing, distribution and retail, ensuring product quality and minimising external costs incurred.
The retailer has constantly expanded its footprint outside of Japan to markets such as Mainland China and Taiwan. In 2022, it opened its first outlets in Southeast Asia, in Malaysia and Singapore. Southeast Asia is home to the steady demand for homewares and home furnishings due to healthy economic growth and increase in number of households. Nitori has adroitly identified this opportunity in a rather fragmented industry.
Nitori plans to accelerate further penetration in overseas markets with 77 new outlets in the pipeline to open in the new fiscal, including entering other Southeast Asian countries, such as Thailand and Vietnam, where the retailer has operated production facilities for nearly two decades.
The global economy has recently been challenged with the issue of inflation. Individuals are becoming increasingly concerned about its major impact on the rising prices of basic and essential goods.
With this in mind, EuroAsia Research Experts carried out a Price Survey to determine the cheapest supermarket retailer to help you in making simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted on a bi-monthly basis
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
The following 65 items were surveyed, 58 of which are available at all retailers:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Nescafe Original TP 52g*10
Bear Brand Powder33g*8
Milo 300g
Absolute Water 500ml
Mogu Lychee 320ml
Yakult 80ml*5
Pocari Sweat 500ml
Pocari Sweat 900ml
DM FourSeason1L Tetra
Datu Puti Soy Sauce 385ml Bot
Mang Tomas 325g
Mang Tomas 550g
Ligo Sardines TSC 155G
555 Sardines TS 425G
Mega Sardines Ts Chili 425g
Century Tuna H&S 180g
Purefoods Corned Beef 150g
Purefoods Corned Beef 210g
Purefoods Corned Beef 380g
Maling B2 Chicken Lencheon Meat 397G
Libbys Vienna Sausage 4.60Z
Spam LM Regular 340g
Sky Flakes 25g*10
Sky Flakes 25g*24
Hansel Mocha *10
Nova Cheddar 40g
Piattos Cheese 85g
Piattos SC 85g
Maxx Honey Lemon*50
SC Alaska Evaporada 360ml-370ml
Alaska Classic Sweetened Condensed Milk 300-375ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 8g*16
Maggi Magic Sarap 55g
Maggi Magic Sarap 150g
Knorr Cube Chicken 120g
Knorr Cube Pork 120g
Knor Cube Beef 60g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Liquid Seasoning Original 250ml Bot
Mama Sitas Oyster Sauce 765g/ 27oz
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Mayonaise Doy 470ml
Lady’s Choice Super Chunky PB 340g
Creamsilk Standout Pink 12ml*12
Sunsilk Pink 15ml*12
Dove Crm BS white 135g
Dove Crm BS Pink 135g
Safeguard BS WHT 175G
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Coca-cola Regular 1.5L
DM Pine Tidbits 200g
Cowhead Pure Milk 1L
San Miguel Light Can 330ml
Tang pineapple 19g*6
Maya All purpose flour 400g
Maya All purpose flour 2kl
Mag Buttercup Margrn 200g
Result of the Survey
In terms of Pricing
Price, without a doubt, serves as a fundamental basis for comparison among consumers. Thus, when making purchasing decisions, consumers frequently compare the prices of products to determine which option provides the greatest value for their money.
With this, EuroAsia Research Experts gives you this week’s most affordable supermarket retailers.
Unimart, founded by Filipino-Chinese businessman Joseph Henry Ng and one of the first supermarkets in the Philippines to offer a wide variety of imported and local products, outperformed the three retailers in terms of pricing with 58 out of 65 SKUs surveyed. Retailer 2 is 2.03% more expensive, followed by Retailer 3 and Retailer 4 at 2.24% and 10.46%, respectively.
In terms of Product Availability
In terms of product availability, both Unimart and The Marketplace won for having 100% of the 65 SKUs surveyed available. Followed by Puregold and Super8, which have 95.38% and 89.23% product availability, respectively.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
In recent times, the global economy has been confronted with the challenging issue of inflation. Its significant impact of surging prices on basic and essential goods has been a growing concern for individuals.
Are you one of those individuals ?
With this, EuroAsia Research Experts conducted a Price Survey to identify the cheapest supermarket retailer to help you make simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted on a bi-monthly basis
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
79 items were surveyed, 54 of which are available across all retailers, which are as follows:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Nescafe Original TP 52g*10
Nescafe Original 25g*10
Bear Brand Powder33g*8
Milo 300g
UFC Banana Ketchup 320g
Absolute Water 350ml
Mogu Lychee 320ml
Yakult 80ml*5
Pocari Sweat 900ml
Pocari Sweat 500ml
DM FourSeason1L Tetra
DM Pj with Ace 220ml
Datu Puti Soy Sauce 385ml Bot
Datu Puti Soy Sauce 200ml
Datu Puti Patis 350ml Gin Bot
Lorins Patis 350ml Bot
Mega Sardines in tomato 155g
Mega Sardines in tomato sauce Chili Red 155G
Ligo Sardines TSC 155G
555 Sardines TS 425G
Argentina CB 175g
San Marino ChiliCrnd Yellow 150g
San Marino Crnd Tuna Red 150g
Purefoods Corned Beef 150g
Purefoods Corned Beef 210g
Purefoods Corned Beef 380g
Maling B2 Chicken Lencheon Meat 397G
Libbys Vienna Sausage 4.60Z
Cream-O Vanilla 30g*10s
Sky Flakes 25g*10
Sky Flakes 25g*24
Piattos Cheese 85g
Chippy Chl&Chs 110G
Maxx Honey Lemon*50
SC Alaska Evaporada 360ml
Alaska Classic Sweetened Condensed Milk 300-375ml
Alpine Evaporada 360ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 55g
Knorr Cube Chicken 120g
Knorr Cube Pork 120g
Knorr Cube Beef 60g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Crab and Corn 55G
Knorr Liquid Seasoning Original 250ml Bot
Mama Sitas Oyster Sauce 765g/ 27oz
Mama Sitas Oyster Sauce 405g
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Mayonaise Doy 470ml
Lady’s Choice Super Chunky PB 340g
CheezeWhiz Original 210g Bot
Mag Quickmelt 900g
Eden Singles 5s 104g
Eden Cheese 430g
Creamsilk Standout Pink 12ml*12
Sunsilk Pink 15ml*12
H&S Shampoo Cool Menthol 12ml*12
Dove Crm BS Pink 135g
Dove Beauty BS 135g
Safeguard BS WHT 125g
Safeguard BS WHT 85G
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Zonrox ORG 1L
Zonrox ORG 3785ml
Coca-cola Regular 1.5L
Smirnoff Mule 330ml
Cowhead Pure Milk 1L
San Miguel Light Can 330ml
Tang pineapple 19g
Maya Orightcake 500g
Maya All purpose flour 800g
Mag Buttercup Margrn 200g
Result of the Survey
In terms of Pricing
When making purchasing decisions, consumers often compare the prices of similar products to evaluate which option offers the best value for their money. It is certain that price serves as a fundamental basis for comparison among consumers. In line with this, EuroAsia Research Experts gives you this week’s most affordable supermarket retailers.
Puregold, known as a Supermarket for the masses and resellers alike, with its famous tagline ”Sa PUREGOLD, Always Panalo!” excelled in terms of pricing among the four retailers with 54 out of 88 SKUs surveyed. Retailer 2is 1.78% more expensive, followed by Retailer 3 and Retailer 4 at 2.90% and 6.05% respectively.
In terms of Product Availability
In terms of product availability, Shopwise, although the most expensive among the four retailers, won for having 100% of the 79 SKUs surveyed available. Followed closely by Puregold and SM Supermarket, which have 98.86% and 93.67% product availability, respectively. Meanwhile, Robinsons Supermarket, with only 70.89% of the products surveyed, served as the supermarket retailer with the lowest rate of availability.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
This will make it the fourth-largest e-commerce player in the region by gross merchandise value (GMV), behind Tokopedia with 13.9 per cent, Lazada at 17.7 per cent, and Shopee, which is set to top the market with a 46.5 per cent share of GMV.
The consultancy said this market share estimation is based on two factors – that TikTok reaches its GMV target of US$15 billion in South-east Asia in 2023, and that the other e-commerce players continue to see growth rates similar to 2021 and 2022.
In a report on Monday (Aug 21), Momentum Works noted that TikTok Shop has shown “impressive” growth in South-east Asia, and the region also makes up most of its global GMV. TikTok Shop’s business grew from US$0.6 billion in GMV in 2021 to US$4.4 billion in 2022, and is set to reach a US$15 billion target in 2023.
“This will put TikTok Shop in the same league as established players Lazada and Tokopedia,” Momentum Works said.
The consultancy derived its data from interviews with platforms, logistics and payment players in each country in the region, as well as consumers and other ecosystem stakeholders. These were then cross-checked with numbers disclosed by platforms and calibrated to obtain the final numbers.
The report’s coverage of e-commerce included key marketplaces such as Shopee, Lazada and TikTok Shop, and excluded brands’ own platforms in the online retail market.
TikTok Shop has operations in all major South-east Asian markets – Singapore, Indonesia, the Philippines, Vietnam, Malaysia and Thailand – as well as in the UK, US and Saudi Arabia.
Momentum Works highlighted four characteristics of TikTok Shop that distinguish it from other e-commerce players.
First, unlike standalone e-commerce apps, TikTok Shop is an in-app feature of a social media platform. This means that it enjoys natural traffic via TikTok, which exceeded one billion monthly active users globally in 2022. This helps TikTok Shop save on costs to acquire and retain users.
Second, TikTok’s e-commerce sales are also mainly driven by recommending content to its users, in contrast to conventional marketplaces where users search for products.
Third, the platform is content-driven, with creators and multi-channel networks playing vital roles in the ecosystem.
Fourth, TikTok Shop does not have payment and fulfilment infrastructure, although it is working in that direction. Reuters reported earlier this month that TikTok is in the process of obtaining a payment licence in Indonesia.
In China’s e-commerce market, TikTok’s sister company Douyin and Chinese agriculture-focused online retailer Pinduoduo are already making waves. Within six years of their moving into the market, Alibaba’s market share had shrunk from more than 80 per cent to less than 50 per cent, according to Momentum Works.
While TikTok Shop is fast emerging as a serious contender against incumbent e-commerce majors such as Shopee and Lazada in South-east Asia, Momentum Works also sees TikTok competing with Amazon in the US and Middle East.
“Ultimately, change is the only constant. Whether TikTok Shop is a threat to incumbent platforms might not be a standalone question at all,” said Weihan Chen, Momentum Works’ insights lead.
“The bigger narrative is that in e-commerce, where leading players seem to have a network effect and structural advantage, disruption can still happen, and the incumbents should always remain focused and vigilant.”
ALMOST SEVEN out of 10 Filipinos are more worried about rising grocery prices than the possibility of another pandemic, a report by marketing data and analytics company Kantar showed.
“When we asked our respondents what concerns them most, top of the list and on top of their minds would be rising grocery prices… They’re even more scared of the rising grocery prices over another pandemic crisis from happening again,” Laurice Padlan-Obana, Kantar Philippines Worldpanel Division Consumer and Shopper Insight director, said during a virtual briefing on Wednesday.
Kantar’s Shopperscope 2023 report showed that 67% or seven out of 10 Filipinos are more concerned with rising grocery prices, while 50% were worried about another pandemic and 44% were concerned over higher fuel costs.
The survey used for the Kantar report was conducted from February to April and covered 2,000 households across the Philippines.
Inflation peaked at 8.7% in January, as prices of food and fuel continued to surge. Since then, the consumer price index slowed to 8.6% in February, 7.6% in March and 6.6% in April.
Kantar said Filipino consumers were also concerned over the impact of climate change (39%), possible fuel shortages (34%), physical and mental health of self and others (30%), future financial security (30%), political conflict with other countries (28%), economic outlook of the country (24%), and food shortage (23%).
However, most Filipinos remained hopeful in the next 12 months, with only 8% of respondents expect their situation to worsen.
Ms. Padlan-Obana said more Filipinos are putting more emphasis on price and affordability when choosing where to purchase grocery items.
Consumers are also looking for stores with longer hours and quick checkouts as they return to their regular routines, she added.
The Kantar report classified Filipino shoppers into three groups — “struggling” or those who are unable to cover their expenses; “managing” or people who finds ways to make both ends meet; and “comfortable” or those who have the least budget constraints.
“The ‘struggling’ are foremost concerned about rising prices and another pandemic happening. The ‘managing’ shoppers are concerned about the same things as struggling shoppers. The ‘comfortable’ are not only concerned about rising prices of goods but also about their health and their financial security in the future,” Ms. Padlan-Obana said.
She noted majority of Filipinos are those that can find ways to make ends meet, which means they have a lot of discipline when making purchases.
Ms. Padlan-Obana said fast-moving consumer goods brands and retailers should understand the shopping behavior and preference of these shopper groups.
All three shopper groups buy their grocery items at hypermarkets, supermarkets, groceries, sari-sari stores, convenience stores, drug stores, and direct sales, with varying levels of frequency and loyalty.
“The way to win them is communicating how they can save and maximize value in what they are paying for,” Ms. Padlan-Obana said.
The report also showed 68% of Filipinos plan their trips with a budget and grocery list. “Comfortable” shoppers also bring their families along during grocery shopping while “struggling” shoppers typically go by themselves.
“Shoppers go to hypermarkets and supermarkets in a purposive and deliberate manner. It is highly planned, going straight to the aisles to look for where items on their list are found,” Ms. Padlan-Obana said.
The report also showed Filipinos are visiting sari-sari stores more often, with a 5% annual increase to 212 trips. Nearly all or 99.7% of households buy from sari-sari stores, Kantar added.
We’ve seen the world grapple with inflation, and we’ve also felt it strongly as prices of basic and essential goods have increased at unprecedented levels.
With this, Euroasia aims to help consumers make easier yet smarter decisions with their purchases by conducting a Price Survey showing the cheapest supermarket retailer. The said Price survey will thus be guided by the following principles:
The Price Survey shall be conducted on a bi-monthly basis
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Retailers Surveyed
Items Surveyed
76 items were surveyed, 63 of which are available across all retailers, which are as follows:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Bear Brand Powder135g
Milo 300g
Mang Tomas Regular 100g
Ufc Banana Catsup 320g
Ufc Banana Catsup 200g
Lorins (Pouch) 150ml
Datu Puti Vinegar 200ml
Datu Puti Soy Sauce 200ml
DM Four Seasons Tetra 1L
Absolute Water 500ml
Star Margarine Classic
Magnolia Quickmelt Cheese 165g
Kraft Eden Filled Cheese 160g
Yakult 80ml*5
555 Sardines TomSauce 155g
Mega Sardines in tomato sauce chilli 155g
Century Tuna Flakes in Oil Hot and Spicy 180g
Young’s Town Green 155g
Argentina CB 150g
Argentina CB 175g
Purefoods Corned Beef ChiliGarrlic 150g
Purefoods Corned Beef 380g
Purefoods Corned Beef 210g
Maling B2 Chicken Lencheon Meat
TulipJamonillaLuncheonMeat RedSodium
San Marino Corned Tuna 150g
San Marino Corned Tuna Chili150g
Rebisco Hansel Crackers Plain *10
Sky Flakes Singles 25g*24
Rebisco Hansel Flvr Mocha
Rebisco Hansel Milk Sandwich
LS Cheesecake Original 30g*10
Maxx Honey Lemon *50
Angel Evaporated Filled Milk 410ml
AlaskaClassic Sweetened Condenesed Milk 300ml
Alaska Evaporated Filled Milk 370ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 55g
Knorr Cube Chicken 120g
Knorr Cube Pork 120g
Knor Cube Beef 60g
Quaker Instant Oats 200g
Knorr Crab and Corn 55-60G
Knorr Crab and Corn 40g
Knorr Liquid Seasoning Original 250ml
Mama Sitas Oyster Sauce 405g/14oz
Iodized Salt McCormick 500g
Purefood Hotdog Regular 1kg
Ladies Choice Mayonaise Doy 470ml
Safeguard Bar Lemon 175g
Creamsilk Defense 12ml*12
Head&Shoulder Menthol 12ml*12
Sunsilk 13-15ml*12
Downy fabcon sunrise fresh 24ml*6
Coca-cola Regular 1.5L
Magnolia DariCreme ButterMilk 200g
Magnolia DariCreme Classic 200g
Emborg Butter Salted 200g
Maya All Purpose Flour 400g
Maya Hot Cake Original 500g
Nestle Fresh Milk 1L
Alfonso Light 1L
Gin Frasquito 350ml
Antonov Vodka 700ml
San Miguel Light Can 330ml
San Miguel Pale Pilsen Can 330ml
Tang Pineapple 19g
Heineken Beer Can 330ml
Heineken Silver Can 330ml
Pineapple Slices 227g
Reno Liver Spread 85g
Result of the Survey
In terms of Pricing
The winner of this week’s price survey is MerryMart Grocery, which excelled in terms of pricing among the three retailers surveyed. With a total of 63 SKUs out of 76, MerryMart Grocery outperformed the competition. It is followed by Retailer 2, which is 2.59% more expensive, and Retailer 3, which is 3.57% more expensive.
In terms of Product Availability
In terms of availability, Waltermart bested the other two retailers with 97.37% availability out of the 76 SKUs surveyed. It’s followed closely by SM Hypermarket at 96.05%. Despite winning in terms of price, MerryMart Grocery has the lowest rate of availability at 89.47%.
We’ve seen the world grapple with inflation, and we’ve also felt it strongly as prices of basic and essential goods have increased at unprecedented levels.
With this, Euroasia aims to help consumers make easier yet smarter decisions with their purchases by conducting a Price Survey showing the cheapest supermarket retailer. The said Price survey will thus be guided by the following principles:
The Price Survey shall be conducted on a bi-monthly basis
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Retailers Surveyed
Items Surveyed
61 items were surveyed, 56 of which are available across all retailers, which are as follows:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Nescafe Original 26g/28g*10
Grate Taste White 30g*10
Nescafe Creamylatte 51g*5s
Nescafe Creamy white 5s twin pack
Bear Brand Powder33g*8
Milo 300g
Cowhead Milk 1L
Absolute Water 500ml
C2 Green Tea Lemon 500ml
C2 Green Tea Apple 500ml
Pocari Sweat 500ml
Tang Pineapple 11g
Yakult 80ml*5
Eden Filled Cheese 160g
Eden Sulit pack 45g
Purefoods Tj Hotdog Original 1kg
Magnolia Quickmelt Cheese 160g
Mega Sardines in tomato sauce chilli 155g
Mega Sardines in tomato 155g
Century Tuna Flakes in Oil Hot and Spicy 180g
Young’s Town Green 155g
Mega Sardines Red Big 425g
Argentina Cornebeef 175g
555 Tuna Mechado 155g
555 Tuna Aftritada 155g
Purefoods Corned Beef ChiliGarrlic 150g
Maling B2 Chicken Lencheon Meat
Quaker Quick Cook 200GM
CheezWhiz 200g SUP
Star Margarine 100g
Rebisco Hansel Biscuit Butter 30g*10s
Rebisco Hansel Biscuit Choco 10s
Maxx Honey Lemon *50
Alaska Sweetened Condensada Milk 300ml White
Maggi Magic Sarap 55g
Knorr Cube Chicken 120g
Knorr Cube Pork 120g
Knor Cube Beef 60g
Knorr Sinigang Sampaloc Original 22g
Knorr Crab and Corn 60G
Mama Sitas Oyster Sauce 405G
Pineapple Tidbits 115g (pouch)
Iodized Salt McCormick 500g
Ladies Choice Mayonaise Doy 220ml
Ladies Choice Peanut Butter Swt &Crmy 340g
Creamsilk Pink Stand out 12ml*12
Sunsilk 15ml*12
Dari Creme Buttermilk Buttercup Salted 200g
Dari Creme Classic Salted 200g
Nestle All Purpose Cream 250ml
Smirnoff Mule Vodka 330ml
Liver Spread 85g
Corned Tuna 180g Red
Corned Tuna 180g Yellow
UFC Banana Catsup 320g
Fita Corned Tuna 180g Yellow
Result of the Survey
In terms of Pricing
The winner of this week’s price survey is Puregold. Out of the four retailers surveyed, with 61 SKUs in total, Puregold excelled in terms of pricing. It is followed by Retailer 2, which is 2.62% more expensive, Retailer 3 at 2.82%, and Retailer 4 at 12.96%.
In terms of Promo
In terms of availability, Puregold and SM Supermarket had all the 61 SKUs surveyed. Followed by Allday Supermarket with only 1 missing item, and Metro Supermarket with 4 missing items.
